Ethical practices in business involve adhering to moral principles such as honesty, fairness, and integrity. Companies that prioritize ethical behavior build trust with customers, employees, and stakeholders. For instance, Patagonia is renowned for its ethical practices, including transparency in its supply chain and commitment to fair labor practices.

Sustainability focuses on meeting present needs without compromising the ability of future generations to meet theirs. It encompasses environmental protection, resource efficiency, and long-term ecological balance. An example of a company leading in sustainability is IKEA. They aim to use only renewable and recycled materials by 2030 and have implemented various initiatives to reduce their environmental footprint.

Environmental responsibility involves actions to protect the environment, such as reducing pollution and conserving natural resources. Social responsibility includes contributing positively to society, such as through community engagement and supporting social causes. Unilever excels in this area with its Sustainable Living Plan, which aims to improve health and well-being, reduce environmental impact, and enhance livelihoods.